Holiday Outlook Merry for E- and M-Commerce
Nov. 20, 2014
The holiday season will be merry for e-commerce merchants this year who can expect double-digit gains in sales, according to a forecast from digital measurement company comScore. The Reston, Va.-based firm said total online retail spending in November and December will top $61 billion, a 16 percent increase from last year. The lion’s share of that total ($53.2 billion) will come from desktop or laptop computers again, an increase of 14 percent from last year, but the mobile channel still is showing faster growth. M-commerce sales this holiday season will be 25 percent higher than last year, reaching nearly $8 billion and accounting for 13 percent of total online sales.
“Although some lasting effects of the great recession still provide some overhang on the economy, many of the latest indicators point toward signs of optimism for consumer spending during the holidays,” said Gian Fulgoni, executive chairman emeritus of comScore. “Negative economic sentiment is at a five-year low, the stock market is near all-time highs, and inflation has been kept in check. The one negative is that real wages for many middle-class Americans have not grown and in fact may have declined slightly. That said, the recent trends we’ve seen in online consumer spending suggest that American consumers are ready to open their wallets and embrace the spirit of giving this holiday season.”