October 24, 2017
Online merchants can now tap into the power of Google for m-commerce payments. The service enables any Android users who have a payment card already on file with Google (through Google Play, YouTube, Chrome, Android Pay and others) to choose “Pay With Google” at checkout. By tying all these accounts together in a single interface, the company expects the user experience, which can be challenging on a mobile device, to be quicker and to increase conversion for merchants.
The service, first announced in May as a test, is now live with many retailers including Kayak, Instacart, Postmates and others. Google said brands including Airbnb, StubHub and Papa John’s are on the way soon. Merchants must integrate the Google API to enable consumers to use the service. To that end, the company has partnered with payment providers including Adyen, Braintree, Paysafe, Stripe, Vantiv and Worldpay. Merchant customers of ACI, Ebanx, First Data and GlobalPayments will have access to the service soon.