Early Warning Leverages Authentify Acquisition to Launch Omnichannel Authentication Solution
Oct. 26, 2015
Antifraud technology provider Early Warning has launched the Authentify Platform enabling access to a suite of authentication solutions omnichannel merchants can use to verify the identity of customers in each of the channels in which they sell. Through a single API, merchants can tap into authentication methods that ensure safer online, mobile or in-store transactions including two-factor out-of-band via voice and SMS; mobile network operator intelligence; voice, fingerprint and behavioral biometrics; near field communication (NFC); threat detection; device binding; and secure messaging. Early Warning, which based the new platform on technology it inherited when it acquired Chicago-based authentication provider Authentify, said offering multichannel authentication solutions through one integration will simplify risk management for retailers.
“Organizations face a variety of transaction types, and must look at each one of them to understand its unique risk and then apply authentication measures to minimize risk and optimize the customer experience,” said Peter Tapling, vice president of authentication solutions for Early Warning. “The Authentify Platform addresses the multi-dimensional challenge of payments’ risk. It brings together multiple modes of authentication—all sitting on top of a bank consortium model that is powered by shared intelligence—to simplify risk-managed authentication while strengthening accuracy and speed to optimize the consumer experience.”