March 15, 2018
E-commerce in 2018 is off to a rosy start paced by strong Valentine’s Day sales, according to a major retailer group. The National Retail Federation (NRF) reported its February sales numbers this week and said online and other non-store sales rose 10.5 percent compared to last year and were one percent higher than January 2018 sales on a seasonally adjusted basis. Last month, the NRF predicted that retail overall would grow between 3.8 and 4.4 percent in 2018 and that e-commerce would be one of the main engines driving that growth.
“Despite headlines to the contrary, the retail industry is strong, growing and meeting consumer demand with the products they want at the prices they expect and the shopping experience they want to have, online or in store,” said NRF President and CEO Matthew Shay said. “With consumer confidence high, unemployment low and wages growing, there is every reason to believe that retail sales will be robust throughout the year.”