March 29, 2018
The Netherlands has always been an important business center in Europe and globally and it is quickly taking its place as a place of significant e-commerce growth as well, according to a new report. In The Netherlands: 2018 Ecommerce, the Ecommerce Foundation reported that e-commerce sales by Dutch companies reached €22.5 billion ($27.7 billion) in 2017 and could reach €25 billion ($30.8 billion) this year—an 11-percent increase. Other numbers in the report also indicate that e-commerce businesses should be looking toward the Netherlands as a cross-border market. While the country is home to only 17 million people, nearly 14 million of them (84 percent) shop online.
“The Dutch e-commerce sector has continuously improved itself over the last few years, as its turnover has increased significantly every year,” Richard van Welie, senior e-commerce editor for Thuiswinkel.org, said in the report. “One of the main reasons for this is the growing consumer confidence, as people are more and more finding their way to the Internet for their shopping needs. This is also evidenced by the fact that they are shopping online in a wider variety of product categories than a couple years ago. As a result of this confidence, they are also looking across the border for products and categories, but they are still a bit more careful in this regard, as they do not want to get scammed.”