As digital assistants and messaging continue to gain prominence in the technological lives of global consumers, “conversational commerce,” and discussion around how to implement it, has become increasingly prevalent. Buying and selling via voice interfaces (e.g., Amazon Echo) and messaging platforms like Facebook Messenger, WhatsApp, WeChat and Line will continue to grow throughout 2017. To that end, Ingenico ePayments has launched a solution that embeds payment capabilities directly into messaging bots so merchants can leverage this new and increasingly important sales channel in a more seamless way.
“The payment process is the bottleneck in any conversion funnel, and that goes for conversational commerce through messaging apps as well. Remove friction from that process and you widen the funnel, boosting conversion,” said Pierre-Antoine Vacheron, executive vice president of Ingenico ePayments. “With this new messaging solution, merchants can now easily access our full portfolio of international payment methods directly from any messaging bot, enabling their customers to complete a payment from within the bot without any need for redirects or other steps.”
Ingenico said it has integrated its payment solution into Facebook Messenger, Skype, Line, Kik, Telegram, WeChat and Slack enabling it to create one messaging app experience that will work on any of these platforms.