News, Education and Events Decoding Digital Payments & Fraud

News, Education and Events Decoding Digital Payments & Fraud

Consumers Prefer Tablets for M-Commerce over Smartphones, Experts Say – Nov. 21, 2012

Consumers Prefer Tablets for M-Commerce over Smartphones, Experts Say

Nov. 21, 2012

Online retailing executives believe mobile payment pages and device screen sizes are negatively impacting mobile commerce, according to new research from e-commerce processor WorldPay. The Atlanta-based company polled executives at a recent Internet retailing conference in London and released the results yesterday. Thirty-four percent of e-commerce professionals think the lack of mobile-payment-page optimization discourages consumers from making purchases on mobile devices.

“Perhaps the most dramatic change aligned to recent mobile successes is that consumers are able to browse using their personal technology any time they want,” said Philip McGriskin, chief product officer for WorldPay. “Yet, while consumers are using their devices to browse they are not spending as much as they could.”

The poll also found 65 percent believe tablets are used more for shopping than any other reason, but only 31 percent think a smartphone is used to make purchases at all. Other commerce-related activities executives think tablets are preferred for are searching for a store (60 percent), researching product price (57 percent) and looking up product information (55 percent). They believe smartphones are more commonly used for voucher codes (60 percent), taking photos of products (60 percent) and using QR codes (65 percent).

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Daniel Leibovitch