CardNotPresent.com and the CNP Expo are proud to announce a new addition to their growing team with deep expertise in staging industry conferences and events. Juliana Sherwood joins the staff as event director, responsible for all operational aspects of the CNP Expo. She will work closely with exhibitors, sponsors and attendees to ensure their educational, networking and partnership needs are met and exceeded.
Sherwood is a trade show and conference industry veteran of nearly 15 years. Most recently, she served as sales director for the National Hardware Show, the largest event operated by Reed Exhibitions, which acquired CardNotPresent.com and the CNP Expo in November 2015.
“The best part of aligning with a company like Reed Exhibitions is the deep well of experienced talent we can tap to continue increasing the value we deliver to our sponsors, exhibitors and attendees,” said Steven Casco, founder of CardNotPresent.com and the CNP Expo. “Juliana is a perfect example: a person already within Reed who has demonstrated the ability to successfully work with thousands of sponsors and exhibitors each year. We’re fired up to have her on board with us as we continue the work of improving and growing the CNP Expo.”
After helping grow the National Hardware Show to more than 30,000 attendees with nearly 2,500 sponsors and exhibitors, Sherwood said she is excited by the challenge of running an event in a cutting-edge industry experiencing explosive growth.
“While card-not-present payments have grown significantly in recent years, they still account for only around 10 percent of total retail transactions and are poised to grow even faster,” she said. “Merchants need constant education to keep up with the changing way consumers demand to engage with them and to protect themselves from the fraud that accompanies those changes. I’m excited to connect merchants with the companies that can help them through the challenges and opportunities presented by digital commerce. The CNP Expo is the premier event where those connections are made.”