By the end of 2018, Chinese companies will generate more than half of worldwide retail e-commerce sales and mobile is taking them there, according to a new report from eMarketer. While annual e-commerce growth will decelerate over the next five years, it will remain over 20 percent until 2021. By the end of 2018, eMarketer expects e-commerce to reach nearly $1.5 trillion (52.7 percent of global sales) with more than 75 percent of that total originating on mobile devices.
“Growth in online purchasing is being spurred along by a growing comfort with mobile shopping, greater spending by consumers in smaller cities, and the expansion in the variety of goods being purchased,” said Oscar Orozco, senior forecasting analyst at eMarketer. “In addition, last year, Alibaba expanded its same- and next-day deliveries from 50 to 200 cities, which is having a positive effect on sales.”