August 9, 2018
In search of new revenue sources, e-commerce merchants increasingly have begun looking outside their borders. While China’s allure for merchants is obvious, there are several markets that, although smaller, have a much higher percentage of shoppers who are interested in buying from international sites and might be considered when expanding overseas. At least 80 percent of all online consumers in Austria, Ireland and Israel make purchases from international merchants, according to a new report from PayPal. By volume, China and the U.S. are the destinations cross-border shoppers look to most.
PayPal’s Cross-Border Consumer Research 2018 also looked at what devices and payment methods are the most popular among consumers in different regions. Desktops and laptops still dominate for cross-border shopping in many parts of the world. Only in China, India and the UAE do shoppers use desktops for less than half of their international purchases. In the U.S., exactly half of consumers who shop cross-border do it on a smartphone, tablet or other alternative device.
The key factors consumers consider when selecting a payment method are security (44 percent), convenience (36 percent) and likelihood the payment method will be accepted (30 percent).