June 5, 2018
E-commerce in Australia grew 18.7 percent to $21.3 billion (USD 17.7 billion) in 2017, a record for online spending in the nation of around 24 million. While overall sales remain relatively low, Australia is an attractive market for U.S. companies that want to sell internationally. Internet and mobile adoption are high, there is no language barrier and Australians, unlike consumers in some other developed nations, prefer to use credit cards for online purchases. Selling to Australians through marketplaces may be a particularly effective strategy, given some of Australia Post’s findings.
“Marketplaces such as Amazon, eBay and Etsy are booming, growing 74.8 percent in the past year alone,” said Ben Franzi, general manager for Parcels & Express Services at Australia Post. “Australians really appreciate the convenience of being able to access goods from a variety of sellers in the one location. In the past year we have seen new marketplace entrants, which are recognizing the increased customer traffic that this type of format offers.”