Apple Pay, Samsung Pay Launch in New Markets

For companies engaged in cross-border selling in Europe and Asia, the past week has brought news of familiar payment methods becoming available in several countries. Apple announced on Tuesday that Apple Pay is now available in Ireland, with launches in Italy and Taiwan in the works. Account holders at Ulster Bank and KBC in Ireland are immediately able to provision their payment cards to their iPhones for use at stores and e-commerce sites that accept Apple Pay. With Ireland on board, Apple Pay is now available in 14 countries (Australia, Canada, China, France, Hong Kong, Ireland, Japan, New Zealand, Russia, Singapore, Spain, Switzerland, U.K. and U.S. While the service is not yet available in Italy, Apple has disclosed it will be supported by Boon, Carrefour Banca and UniCredit. In Taiwan, the country’s Financial Supervisory Commission has approved seven banks to support Apple Pay.

Apple competitor Samsung has brought its mobile wallet solution to one major market that has so far been out of Apple Pay’s reach. Also on Tuesday, Samsung said Samsung Pay is now available in India, one of the fastest-growing e-commerce markets in the world. Banks in India supporting Samsung Pay for their customers include Axis, HDFC, ICICI, SBI and Standard Chartered. Samsung also has integrated in India with the popular Paytm digital payment service.

Learn more about this topic at these CNP Expo Education Sessions in Orlando, FL from May 22-25, 2017.

  • Challenges Implementing Mobile Payments
  • Optimizing Conversion Rates Through Payment Strategies
  • Fraud on the Move: Protecting Your Mobile Revenue from Fraud

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