August 24, 2016
Apple Pay Hits 1 Million U.S. Locations, Eyes July Launch in Europe
June 11, 2015
Recently, Apple CEO Tim Cook called 2015 the “Year of Apple Pay,” and at its annual developers conference, the company set aside a keynote to detail some of the ways it will be advancing the mobile payment solution this year. Despite some observers criticizing Apple Pay’s adoption compared to the initial hype experienced at launch, the company said it will reach more than 1 million in-store locations in the next 30 days where users can swipe their phones to make purchases at the point of sale—up from 220,000 at its September 2014 launch.
Apple’s Vice President of Internet Services Jennifer Bailey also announced from the WWDC stage that Apple would begin its European rollout of Apple Pay this July and that the company will be partnering with Square to integrate Apple Pay for micromerchants who use Square for mobile card acceptance.
As in the U.S., Apple Pay will also be accepted as an in-app payment method in Europe. Some of the top apps that will accept Apple Pay from European users starting at launch include Airbnb, Argos, Booking.com, British Airways, easyJet, Hailo, HotelTonight, hungryhouse, JD Sports, Just Eat, lastminute.com, Miss Selfridge, Stubhub, thetrainline.com, Topshop, Uncover, Vueling, YPlan, Zalando and Zara.