Apple Makes Carrier Billing Available in Russia for iTunes
Dec. 7, 2015
Apple is making a push in Europe and other emerging markets to enable consumers to charge iTunes purchases to their mobile phone bill through carrier billing. Apple first targeted Germany with the service in October and, late last week, Russian carrier Beeline announced the service in that country. Published reports said carrier-billing technology provider Boku has partnered with Apple in Russia to enable the payments. Carrier billing is far more prevalent outside of the U.S, especially in countries where card payments are problematic. Emerging markets like Russia are fertile ground for this payment type.
“Acquiring movies, music, games and other content for Apple devices has never been so easy,” said Anastasia Orkin, executive vice president of marketing for VimpelCom, the Amsterdam-based parent company of Beeline. “The service [enables] payment for this content directly from your mobile phone account and is fully consistent with our commitment to be the most comfortable and friendly service provider in Russia.”