Adyen Partners with BitPay for Bitcoin Acceptance
Feb. 5, 2015
Dutch e-commerce acquirer and processor Adyen this week said it has integrated with BitPay to enable its merchant clients to accept Bitcoin. The first Adyen client to accept the cryptocurrency is video game developer Jagex. The company’s model makes accepting digital currency a good choice, said David Parrott, payment services director at Jagex.
“An advantage of Bitcoin is that it is still new and shiny enough to generate interest in the payment experience simply through the fact that it exists,” said Parrott. “There are people with investment in the system, looking for new and cool places to spend their cash. As a business that operates on a freemium model, where the payment process needs to be compelling enough to convert cost-free customers into paying ones, not having a barrier to entry for Bitcoin users makes sense.”