Adyen: Nearly One-Quarter of Online Purchase Volume Originated on Mobile Devices in Q3
Oct. 23, 2014
Mobile payments accounted for 23.3 percent of all online payment volume during Q3 2014, up from 21.5 percent the previous quarter, according to the most recent Adyen Mobile Payment Index. In terms of the number of transactions, the index showed m-commerce growing fastest in Asia. Adyen found the Asia region had the second-highest proportion of mobile transactions to total online transactions at 17 percent, a 58 percent jump from a year ago and, according to this measure, the fastest growing region in terms of mobile transactions. Europe remains the region with the highest percentage of mobile transactions, with 24 percent of all online transactions originating from a mobile device during Q3 of this year.
“The future belongs to businesses that will continue to adapt to local mobile payment preferences and streamline the checkout flow,” said Roelant Prins, chief commercial officer for Adyen. “Evernote, for example, saw an uplift of 10 percent after implementing a mobile-optimized checkout for Alipay , the most popular online payment method in China.”
The index also found that during the third quarter, people used smartphones more than tablets when purchasing digital goods (20 percent vs. 8 percent). But, the opposite held true when ordering physical goods. Eighteen percent used tablets when buying physical goods online, compared to 11 percent who used a smartphone. Desktops continue to account for the lion’s share of online purchases (72 percent of users ordered digital goods on a desktop or laptop and 71 percent did so for physical goods).
Dutch e-commerce acquirer and processor Adyen has been aggregating data on mobile payments across its user base and reporting it through the index since June 2013.