WorldPay, ZNAP Integrate for Omnichannel
April 10, 2014
London-based processor and acquirer WorldPay and mobile payments platform provider ZNAP have partnered to offer merchants omnichannel capability. The companies said integrating the WorldPay gateway into the ZNAP mobile app will enable a merchant’s customers to shop and pay online and via mobile device and deliver offers that can be redeemed online and in physical locations.
“By partnering with ZNAP we can offer businesses a highly competitive multi-channel service,” said Kevin Dallas, chief product and marketing officer for WorldPay e-commerce. “Our unrivalled alternative payment portfolio means that businesses using ZNAP can instantly gain access to hundreds of payment options to offer customers their preferred payment method. Payments made through the ZNAP platform are routed through WorldPay, meaning that instead of having the headache of manually collating payments from different sources, businesses can track the payments collected through one secure connection.”
A professional rugby team in the U.K. has already deployed he system and team officials said it has benefitted fans of teams from multiple countries visiting the stadium.
“As an international venue, we need to offer fans excellent customer service, regardless of where they’ve travelled from,” said Jonathan Harris, finance director of Twickenham Experience Limited. “We can now speed up shopping times, reduce queues and deliver special offers and loyalty rewards to our customers via their preferred payment method.”