Global e-commerce acquirer and processor Worldpay yesterday launched an end-to-end omnichannel platform that will enable U.S. merchants to meet consumers whenever and wherever they demand. A recent survey found 82 percent of retailers think omnichannel commerce will be vital to their business in the coming years, but only 43 percent offer any omnichannel capabilities right now. London-based Worldpay launched Worldpay Total, which has been available in the U.K. since late 2014 and in much of Europe since earlier this year, to serve the U.S. market as an increasing number of retailers grapple with flat in-store numbers while e- and m-commerce accelerate.
“Today’s consumer is the point-of-sale. They shop and buy using multiple channels—in-store, online and their mobile devices. This puts a big burden of cost and complexity on merchants to piece together a connected customer experience using different technologies and vendors,” said Worldpay US Chief Product and Marketing Officer Sarah Arvin. “Worldpay Total solves for this, saving ISVs and merchants time and money: one provider, one integration across sales channels and one expert support team.”