Western Union this week said it has taken a strategic stake in Walletron, a technology company that enables consumers to receive bills on their smartphone. Philadelphia-based Walletron focuses on enabling brands to automate their presence on Apple Wallet and Android Pay. Western Union first partnered with Walletron this summer when Western Union’s Speedpay bill payment service began offering personalized notifications and bill information through Walletron’s moBills. Western Union said a closer partnership between the companies will enable it to compete more effectively in a P2P and remittance environment where they are increasingly performed on smartphones.
“Western Union is driving mobile as our priority customer engagement channel across our money transfer and payments business,” said Khalid Fellahi, senior vice president and general manager of Western Union Digital. “Our association with Walletron reinforces this direction, which forms part of our overall omnichannel strategy.”
Financial terms of the agreement were not disclosed.