Walmart Expands Online Order/Curbside Pickup for Grocery
April 18, 2016
Walmart is delving deeper into omnichannel commerce by expanding its online grocery service. On Thursday, the Bentonville, Ark.-based retailing giant said it is expanding its online order/curbside pickup into eight new cities. Stores in Kansas City; Boise, Idaho; Richmond and Virginia Beach, Va.; Austin, Texas; Provo, Utah; Daphne, Ala.; and Charleston, S.C. will offer the service by the end of this month, joining other markets like Atlanta, Charlotte, Dallas, Denver and Houston. According to a Reuters report, the number of stores offering curbside pickup of online grocery orders will have increased by one third to about 200.
“The data we’ve collected gives us confidence that with existing customers we are getting a larger share of their wallet and that’s complemented by new customers we are bringing into the fold,” Michael Bender, COO of Walmart Global eCommerce, told Reuters. “There will be more so stay tuned.”
Bender said the results of internal customer satisfaction surveys conducted after the company expanded curbside pickup to 150 stores in October led to the latest addition and may result in offering the service at even more of its 4,600 U.S. locations.