Visa Targets Online Fraud During National Cyber Security Awareness Month

Oct. 18, 2010

In recognition of National Cyber Security Awareness Month this October, Visa Inc. launched a Website to help cardholders and small businesses protect payment card account information, avoid payment card scams and resolve unauthorized use of their cards. Visa is providing cardholders practical tips at in English and Spanish. Visa also joins the National Cyber Security Alliance’s “Stop. Think. Connect.” campaign to educate consumers about protecting themselves and their personal information online. “While cardholders using Visa debit and credit cards are protected by Visa’s zero liability policy, many consumers believe that security is a shared responsibility and want to take an active role in managing and protecting their Visa accounts,” said Jennifer Fischer, head of U.S. Payment System Risk, Visa Inc. “Visa’s site is intended to empower cardholders with information to prevent fraud, avoid deceptive marketing practices and learn about important protections and resources available to them.” In addition to keeping anti-virus and anti-spyware software updated and downloading only from trusted sites, the San Francisco-based card network advises consumers to activate Verified By Visa and to never provide sensitive information unless you initiated the communication. “Criminals can be quite resourceful in their attempts to steal cardholder information, but equipped with the right information and tools, consumers can be very effective in preventing fraud,” Fischer said.