Visa Seeks to Expand Consumer Adoption of V.me through Issuers
Oct. 25, 2012
For the second time in a week, Visa has made a major announcement regarding V.me, its digital wallet service that enables online purchases using only a username and password. U.S. Bank will begin offering its customers the opportunity to enroll their existing payment card accounts (Visa or any others) in V.me. U.S. Bank customers that enroll currently can use V.me to pay at 23 e-commerce Websites, including 1-800-FLOWERS, which signed on with Visa last week , BlueNile.com and MovieTickets.com.
Visa said the partnership with U.S. Bank is an effort to provide its issuers with a value-add they can offer their customers to strengthen those banking relationships.
“Visa is committed to delivering a new dimension of convenience and security, one where consumers are no longer required to share personal account and billing and shipping information at checkout,” said Jennifer Schulz, global head of e-commerce for Visa Inc. “Visa and U.S. Bank have a close relationship dating back many years, making U.S. Bank a critical part of our go-to-market strategy for V.me, and giving their customers a distinct e-commerce advantage this holiday season.”