Visa Adds More Banks to V.me Push
Nov. 16, 2012
Visa continues to push its V.me service, revealing this week the digital wallet will be offered to the Visa cardholders of more than 50 additional financial institutions. After announcing last month it would attempt to increase adoption of V.me by reaching out to issuers starting with U.S. Bank , Visa will bolster that effort by reaching out to the customers of more than two dozen other financial institutions including BB&T, BBVA Compass, PNC Bank, Synovus Bank and an assortment of smaller banks and credit unions around the country.
Visa said the relationships with these FIs will enable more than 55 million cardholders to easily enroll in the service it said makes online shopping simpler by letting consumers make online purchases at participating retailers by entering only a username and password in place of detailed credit- or debit-card information.
“V.me is built around a single concept, to help people shop online simply and securely,” said Jennifer Schulz, global head of e-commerce for Visa. “We understand that need and believe our long-standing relationships with financial institutions, merchants and acquirers put Visa in a strong position to deliver the very best digital wallet experience.”
The service now is accepted at 23 U.S. online retailers including 1-800-FLOWERS.COM, Shoebuy.com, Blue Nile and others.