Visa Adds Issuers to V.me Expansion
Dec. 3, 2012
Visa continued its campaign of increasing adoption of its V.me digital wallet by reaching more consumers through its card issuers when it added the largest U.S. bank and a major overseas partner to the list of banks pushing the service to their customers. Bank of America began piloting the V.me digital wallet, which enables consumers to make online payments without entering their card details, with its online banking customers. In the U.K., RBS became the first issuer to test the service with its RBS and NatWest customers.
“We look at everything through the lens of the customer and continue to prioritize security, privacy, and fraud protection above all else,” said David Godsman, online and mobile solutions executive for Bank of America. “We believe our customers shouldn’t have to forgo security for convenience when using a digital wallet. V.me offers customers a greatly simplified and secure checkout process when shopping online without sharing their financial information.”
And, Steve Rubenstein, director of Everyday Banking at RBS, said: “As a business we are very excited by this partnership with Visa and the development of V.me. We believe that a proposition which reduces the effort of buying things online, while also improving security, for our customers is exactly the sort of thing we want to deliver.”
The service now is accepted at 23 U.S. online retailers including 1-800-FLOWERS.COM, Shoebuy.com, Blue Nile and others.