Vindicia Adds Recurring Billing to hybris Platform
Aug. 15, 2013
To meet the rising need for subscription-based digital goods, recurring-billing technology provider Vindicia announced it has partnered with commerce-platform provider hybris. The companies said the agreement will enable businesses selling digital goods to “build perpetual relationships with customers and increase revenue.” The companies pointed to a comScore report that found more than 36 million people viewed online videos last year and that monetization of sites including YouTube, Vimeo and Ooyala will lead to a marked increase in subscriptions. Other digital content including print media, Internet radio, and online gaming are ripe for a solution that combines merchandizing, offer management and product sales with the ability to charge customers on a recurring basis, the companies said.
“Digital goods and services are proving to be a tremendous opportunity, and many businesses are quickly taking over this space by adopting a new approach for digital commerce,” said Moritz Zimmerman, CTO of hybris. “As more companies move to digital distribution, they are transitioning to structured content creation and management in order to drive distribution to multiple consumer devices. Combining the Vindicia CashBox with the hybris Commerce Suite gives merchants who sell digital goods the advantage they need to stand apart from their competition.”