V.me, MasterPass to Deploy with European Merchants

Dec. 2, 2013

Both MasterCard and Visa launched competing digital wallet services in Europe during the holiday week.

Visa Europe said the V.me digital wallet, which enables consumers to store payment card details and use them at participating online merchants that accept V.me, is now available in France, Poland, Spain and the U.K. Visa said 1,400 merchants accept V.me, with up to 4,000 merchants expected to be online with the system by January 2014. Consumers can sign up for V.me at Nationwide Building Society in the U.K. (with RBS on the way) and BPCE and LCL in France. ING Bank Slaski is testing the service in Poland and multiple pilots also are underway in Spain. Other major issuers will launch soon in all four markets, Visa Europe said in a statement.

MasterCard and online payment provider Ogone announced a partnership that will deploy MasterPass, MasterCard’s digital payment platform, in Belgium, France, Germany, The Netherlands, Spain and the U.K. MasterPass lets consumers store payment card information and enables merchants to offer one-click purchases from connected devices. Eventually, the MasterPass system will be adapted for in-store purchases using NFC or QR code, allowing an omnichannel experience for merchants. The agreement with Ogone will speed MasterPass integration with its roster of merchant clients.

While the MasterPass integration initially will occur in the countries listed above, it eventually will be phased in at merchants across Ogone’s international footprint. Consumers can sign up for MasterPass at more than two dozen financial institutions across Europe.