V.me Hits Australia by Christmas

July 11, 2013

This week, Visa announced that it will launch V.me, its digital wallet service, in Australia this year. By Christmas, the card network said it will offer Australians its simple way to pay online across multiple merchant Websites. V.me enables consumers to store their payment information securely in a cloud-based wallet and access that information to make online payments easier.

“We intend to offer V.me to all Australian e-commerce merchants,” said Greg Storey, Visa’s head of V.me for Asia Pacific, Central Europe, Middle East and Africa. “We’re excited about improving the e-commerce checkout experience and helping to boost the sales of Australian merchants who are investing in improvements to their e-commerce sales channel. The initial reaction we have had from merchants has been fantastic. We have a number on board already, including JB Hi-Fi, Cotton On, City Beach and Lorna Jane, who will participate in V.me to provide their online customers with a convenient and secure way to pay.”

Mirroring the company’s strategy in the U.S., V.me will be marketed to consumers through major financial institutions. In Australia, more than 40 of the country’s largest banks will offer the service to their customers, including ANZ, National Australia Bank, Westpac, Suncorp, Citigroup and ING Direct.