Ukash Launches Ad Campaign for Get Safe Online Week

Nov. 10, 2011

Ukash, a provider of prepaid vouchers for online purchases, has launched a national advertising campaign in the U.K. coinciding with Get Safe Online week. The London-based company said the campaign features advertisements in national and local print media, national radio and online banners. The campaign positions Ukash as the safe way to shop online if used correctly, and is targeting existing and new customers. “As providers of a rapidly growing online payment method, we see ourselves playing an essential role in educating consumers about how to shop online safely,” said David Hunter, CEO of Ukash. “Specifically, we want people to be aware that they can use their notes and coins to shop online with Ukash and protect their financial identity in doing so. But, as with any payment method, there are some simple safety and security tips to follow. In short, we advise our customers to treat their Ukash vouchers with the same security as they would physical cash.”