U.S. Q2 E-commerce Up 9%

Aug. 12, 2010

U.S. e-commerce sales totaled nearly $33 billion, an increase of 9 percent from the April-to-June period a year ago, according to estimates released recently by comScore. The Q2 numbers represented the third consecutive quarter of positive year-over-year growth following a year of flat or negative growth rates. “The second quarter’s continuation of the first quarter’s strong retail e-commerce growth rates is encouraging,” said comScore chairman Gian Fulgoni. “We remain cautiously optimistic heading into the second half of the year, but we will be keeping a close eye on unemployment rates, which along with potential uncertainty in the stock market could limit growth in e-commerce spending in the near term.” Among the top-performing online product categories were: consumer electronics, computer software, computers/peripherals/PDAs, and Books & Magazines. The report also found that multichannel retailers regained e-commerce spending market share versus online pureplay retailers, following five consecutive quarters of declining market share.