November 29, 2016
Mobile online sales in the U.S. totaled more than $1 billion in a single day for the first time ever on Friday. While e-commerce merchants are still tallying the official results for Cyber Monday, on Thanksgiving Day and Black Friday, online retailers racked up more than $5 billion in sales, according to software giant Adobe, a result that was in line with its pre-holiday predictions. Online sales on Black Friday alone totaled $3.34 billion, up nearly 22 percent from last year, with m-commerce accounting for $1.2 billion, a 33 percent increase from 2015. And conversion, normally a big problem for e- and m-commerce retailers, was an unexpected bright spot, the report said
“Shoppers hit the buy button at unprecedented levels as conversion rates were up nearly a full percent across all devices in the evening hours on Black Friday,” said Tamara Gaffney, principal analyst and director for Adobe Digital Insights. “With the full day total coming in at $3.34 billion, Black Friday may have just dethroned Cyber Monday’s position as the largest online shopping day of the year. Shoppers are still buying at higher than expected levels in the early morning hours of Small Business Saturday.”
On Thursday and Friday, smartphones converted at a 2.4 percent rate compared with the previous holiday average of 1.3 percent. Conversion for tablets this year was 4.6 percent and desktops converted at a 5.5 percent rate compared with holiday averages of 2.9 and 3.2 percent respectively.