U.S. E-Commerce Holiday Sales Grow 10%, Set Record

Jan. 9, 2014

masterpass-eur U.S. e-commerce holiday sales set a record this year despite a shortened selling season, according to numbers released this week by digital research and measurement company comScore. From Nov. 1 through Dec. 3, 2013, U.S. consumers spent $46.5 billion from desktop and laptop PCs, a 10 percent increase.

“Although the 2013 holiday season fell short of our initial forecast, it still performed very well in certain regards,” said comScore chairman Gian Fulgoni. “Achieving a double-digit growth rate while significantly outperforming the growth of brick-and-mortar retail by a factor of at least two is noteworthy, particularly considering the inherent challenges in this unusual holiday season.”

The five heaviest days of the holiday season for e-commerce were Monday, Dec. 2 (Cyber Monday); Tuesday, Dec. 3; Monday, Dec. 9 (Green Monday); Thursday, Dec. 12; and Friday, Nov. 29 (Black Friday). More than $1 billion was spent online each of those days, with more than $1.7 billion coming on Cyber Monday.