U.K. Consumers Want Cash Options Online
May 16, 2013
A significant portion of U.K. consumers would prefer to use cash in online transactions, according to a new study by prepaid voucher provider Ukash. Surprisingly, the company said, it is young consumers who are most likely to identify cash as their preferred online payment method. More than half (52 percent) of 18-24 year olds who completed the survey indicated they want to use cash online.
“It’s clear from our research that a significant number of online shoppers would prefer to be able to use a traditional cash payment, and this is particularly evident in the younger consumer groups who possibly don’t have access to credit or debit cards,” said Miranda McLean, marketing director for Ukash. “At a time when every penny counts, our survey shows that we are far from becoming a cash-free society with cash still king for many online shoppers and Ukash gives them more choice, enhancing their online spending power.”
Overall, 30 percent of U.K. consumers said they would prefer to use cash for online transactions.