ThreatMetrix Integrates Behavioral Analysis into Antifraud Product

Feb. 28, 2013

ThreatMetrix, a San Jose, Calif.-based antifraud software provider, said this week it has integrated behavioral analysis to strengthen its Cybercrime Defender Platform. The new technology associates payment behavior with a person’s email addresses, transactions, accounts, devices, IP addresses, geo-location, proxies, and physical addresses to uncover suspicious activity that might indicate someone is trying to make a fraudulent purchase. The company said the behavioral analysis featured in its Persona ID Rules merges the “historically separate worlds” of fraud and security.

“Cybercriminals and cyber-terrorists are exploiting the fact that many of today’s traditional authentication and verification systems rely largely on breached personal data,” said Alisdair Faulkner, chief products officer of ThreatMetrix, “which is easily discoverable or self-disclosed on popular social networks.”