ThreatMetrix Enters the Cloud

March 31, 2011

ThreatMetrix, a California-based anti-fraud software provider, said it has released a cloud-based service. The company said the ThreatMetrix Cloud-Based Fraud Prevention Platform, which incorporates cookieless device identification and enhanced mobile authentication, makes it easy for banks, merchants, online businesses, payment gateways and payment providers to detect and screen for fraud. The platform helps companies fight online fraud during account creation, login authentication and payment authorization regardless of the device. “The ThreatMetrix Cloud-Based Fraud Prevention Platform provides companies with the ability to authenticate payments, new accounts and returning customers online regardless of the device involved — be it a smartphone, personal or tablet computer — without requiring a forklift install of hardware or software,” said Reed Taussig, president and CEO, ThreatMetrix. “A smarter approach to device identification combined with aggregated fraud intelligence in the cloud allows customers to benefit from proactive protection without needing to share personally identifiable information.”