Stansberry Chooses Semafone for Call-Center Antifraud Solution
Aug. 23, 2012
Semafone , a U.K.-based technology provider offering an antifraud solution for call centers, has been chosen by an independent investment research firm to reduce its PCI scope. Baltimore-based Stansberry & Associates provides research to subscribers in 100 countries and takes a significant portion of its orders through telephone agents.
Stansberry chose Semafone’s patented technology because it enables its agents to stay on the line with customers, a must for its products, but prevents them from hearing the customer enter their credit-card information and using it fraudulently.
“They have sophisticated call center agents who might spend a bit more time with customers than a typical sales agent,” said Stu Carty, North American sales manager for Semafone. “The company has an excellent reputation in their industry. They wanted to be safe, secure and with a high level of compliance. They didn’t want to pass off their client to an automated IVR.”
Semafone’s solution integrates with a merchant’s telephony system, CRM system and payment processor so that when it comes time to enter the card number the consumer keys it in on the keypad rather than giving it to the agent. The solution moves PCI compliance from Stansberry to the telephony carrier, Carty said, taking the research firm almost completely out of scope and providing significant cost and time savings.