Square Moves into E-Commerce

June 27, 2013

Square, the San Francisco-based startup that popularized card acceptance on mobile devices, is making a move into e-commerce. The company yesterday announced it has launched an online marketplace where small local businesses anywhere in the U.S. can sell their merchandise. Square Market enables merchants that want to sell online to do so without the expense and effort involved in securing a domain, building a working site and maintenance. Square charges merchants 2.75 percent per item sold.

“We’re focused on making easy-to-use tools for merchants that create an incredible experience for their customers—no matter where they are. Creating an online marketplace is our next step in making commerce easy for everyone,” said Ajit Varma, Square’s director of discovery. “Square Market makes local businesses accessible to customers down the block and across the country.”

Several businesses are up and selling on Square Market including New York City rug maker Christian Rathbone, Oakland-based apparel store Standard & Strange and indie electronic band The Limousines.