‘Social Fingerprinting’ Provider Nets $300k
Feb. 19, 2013
Trustev, an Irish company specializing in online identity verification using a consumer’s “social fingerprint” revealed it has secured a $300,000 angel round. The company said its technology authenticates consumers by analyzing their social data from sites like Facebook, Twitter and LinkedIn. Pat Phelan, Trustev CEO, said the cash infusion will be used to expand the staff from six to 14.
The company, based in the city of Cork, said online retailers can add the service to their sites “with a few lines of code.” After the technology scours social media sites for a consumer’s identifying information, a “Trustev score” is generated for the customer. Retailers able to set thresholds for what scores can be approved, blocked or flagged for manual checking.