Salesforce Enables E-Commerce for Online Communities
Aug. 17, 2015
CRM software giant Salesforce on Thursday unveiled a solution that is enabling companies to offer e-commerce purchasing directly through their online communities. Salesforce’s Community Cloud service, which enables companies to build online communities and leverage features simply, is joining Twitter and Facebook by letting clients embed “buy buttons” that let members make online purchases directly from the community page.
“Our goal is to make it easier for our customers to grow their businesses and today we’re the first enterprise solution that enables buy buttons for any online community,” said Nasi Jazayeri, executive vice president of Community Cloud at Salesforce. “Now any company can deliver the same click-to-buy experience as popular consumer services and grow their businesses with social commerce.”
Salesforce users can now use drag-and-drop Lightning Components to add any number of e-commerce capabilities to their online community pages including buy, add to cart, checkout order tracking and others.