Report: Use of 3-D Secure in Travel Industry Waxing and Waning in Various Markets
March 24, 2016
While China, Russia and Italy have seen significant increases in the number of online transactions authenticated using 3-D Secure in the past year, other countries have actually experienced a drop in usage, according to a new report from Ingenico ePayments examining use of the technology in the airline and travel industry. The United Kingdom, France, Spain, Romania and the Netherlands all showed a drop in 3-D Secure authentication from 2014 to 2015. 3-D Secure, an additional layer of online authentication known more widely by its brand names Verified by Visa and MasterCard SecureCode, requires online shoppers to enter an extra password that is authenticated by issuers.
The report also highlighted the evolution in 3-D Secure technology as it shifts from an authentication method applied to every transaction to one that merchants are able to use more selectively. From 2014 to 2015, the number of merchants that use “Always On” 3-D Secure dropped from 31 percent of those polled to 26 percent. However, that drop was not reflected in an increase in the number of merchants that use the technology flexibly, but in an increase that don’t use it at all, which rose from 16 percent in 2014 to 21 percent in 2015.