Report: UK Most Prepared in Europe for M-Commerce

Aug. 11, 2014

Report: UK Most Prepared in Europe for M-Commerce A survey of six major European countries found retailers in the U.K. are the most prepared to take advantage of online mobile commerce, while Italy and Poland are lagging. Idealo, a Website enabling consumers to compare the online prices of products in more than a dozen major categories, examined online shops in France, Germany, Italy, Poland, Spain and the U.K. to find which country had the most outlets optimized for mobile browsing or offering a shopping app.

U.K. Websites led the way with 86 percent of online retailers featuring a mobile-optimized Website for smartphones or tablets or an app. Idealo said Spain and France tied for second with 74 percent of their e-commerce Websites featuring mobile sites or apps for shopping. Sixty-eight percent of German Websites are ready for mobile consumers, while shops based in Italy (50 percent) and Poland (46 percent) are least prepared for the coming increase in mobile commerce.

Counting apps only, France leads the way with 56 percent of online retailers offering a shopping app for mobile devices followed closely by the U.K. at 52 percent.