Report: U.S., Japanese Consumers Least Likely to Shop Cross-Border

Nov. 19, 2015

Report: U.S., Japanese Consumers Least Likely to Shop Cross-Border A new survey, commissioned by PayPal, found U.S. shoppers to be among the least likely to venture onto Websites based outside of their borders, while Irish, Austrian and Israeli consumers are the most likely. Only 22 percent of U.S. shoppers reported buying from an international Website in the past 12 months (only the Japanese are less likely to online shop abroad). In Ireland, Austria and Israel, on the other hand, 86, 85 and 79 percent, respectively, have made a cross-order purchase during the past year.

“Advancements in technology are helping to give merchants the right tools to open up commerce opportunities across borders, anytime and via any device,” said Melissa O’Malley, director of global merchant and cross-border trade initiatives at PayPal. “With Western holidays approaching, now is the time to access new markets and sales opportunities.”

Chinese consumers showed the biggest increase in reaching out to other markets, rising from 26 percent last year to 35 percent in 2015, the report found. And, when shoppers venture beyond their borders, it is nearly always in the search for a better deal. Seventy-three percent of respondents cited better prices as the main reason they would shop from a foreign Website.