Report: U.K. Consumers Leery of Mobile Payments
Oct. 17, 2011
Consumers in the U.K. say perceived security issues will prevent many from using mobile devices to pay for goods and services, according to new research from Sandside, England-based consumer research firm Intersperience. The report, which questioned British adults on their attitudes towards using mobile phone payment systems, found that just 17 percent would use their mobile phone as a wallet in future, with 44 percent citing a lack of security software in mobiles as their chief concern. “Consumers are fearful because they are adjusting not just to a digital world but an increasingly mobile world,” said Intersperience CEO Paul Hudson. “There is a common perception that as your Internet link becomes ‘untethered’ you are automatically less secure and that will impact on the pace at which U.K. consumers will adopt mobile payment schemes.” The younger generation emerged as the most likely to buy using mobile. Currently, the report found just 7 percent of under-18s currently shop via mobile, but 33 percent said they would like to use their mobile to buy something in future. Under-18s also felt more positive regarding mobile wallets or payment systems, with 25 percent who would be willing to use one instead of a traditional payment method.