Report: Tablets Eclipse Smartphones as Preferred Device for Mobile Payments
June 6, 2013
Mobile payments globally increased by 75 percent from June 2012 to April 2013, according to the inaugural Adyen Global Mobile Payments Index, released today. The Dutch e-commerce processor, which will release the index quarterly, also reported that tablets have eclipsed smartphones as the preferred mobile payment device in all regions of the world except North America. During the last 10 months transactions on tablets (Android and iPad) rose from 48 percent of mobile transactions overall to 53 percent.
“The report points to an overwhelming consumer appetite for transacting on mobile devices, in particular on tablets such as the iPad, and merchants that have been listening,” said Roelant Prins, chief commerce officer of Adyen. “Mobile transactions now account for 14 percent of all transactions we process globally, and our analysis suggests that this will continue to rise.”
The report also looked at mobile penetration in several e-commerce sectors traditionally dominated by PC. Twenty percent of online travel transactions are made on a mobile device, and 15 percent each for retail, digital goods and ticketing also are performed on a smartphone or tablet.