Report: Only 27% of U.S. E-Commerce Merchants Set Up to Sell Internationally
March 17, 2014
While emerging markets around the world are the next big frontier for U.S. e-commerce merchants, barely more than a quarter of them are set up for global e-commerce, according to a new report. The MCM Outlook 2014 Survey from Multichannel Merchant found that, of the 27 percent of U.S. e-commerce merchants able to conduct business beyond their borders, only 35 percent offer international payment options, 21 percent have translated their site into other languages and 19 percent have currency calculators on their site.
The study also asked merchants that are selling outside the U.S. where most of their sales are going. Eighty-four percent of those already engaged in cross-border e-commerce are selling in Canada. Australia was next at 54 percent followed by Japan (39.5%), New Zealand (39.5), Italy (37.1%), Brazil (33.1%) and China (33.1%).
“Whether you sell B2B or B2C, U.S.-based merchants need to have a global game plan,” said Tim Parry, Managing Editor of Multichannel Merchant. “There are several emerging economies with a hunger for goods they can only get from the United States, and several ways those U.S.-based merchants can reach those customers.”