Report: Online Revenue Jumps 18% during First Half of 2014
Aug. 18, 2014
ShopVisible, an Atlanta-based e-commerce platform provider, said overall online revenue in the first half of 2014 was 18 percent higher than the same period last year. And, while conversion for mobile devices remains much lower than on PCs or laptops, 38 percent of all site traffic originated on smartphones or tablets during Q1 and Q2 of this year, 8 percent higher than last year. The company said it attributes the significant increase in overall online revenue to data-driven merchandising and site optimization techniques.
“As mobile commerce continues to grow at such a rapid rate, online retailers are realizing the need for an optimized user experience on all devices,” said Sean Cook, CEO of ShopVisible. “E-commerce has come a long way in 20 years and our data-driven insights provide retailers a snapshot of their customers as well as their omnichannel expectations.”