August 24, 2016
Report: Nearly 20% of U.S. Consumers Would Rather Break a Bone than Have Identity Stolen
May 12, 2016
How badly do U.S. consumers fear having their identity or payment information stolen? Enough that significant numbers would rather subject themselves to physical pain. Nearly 20 percent of respondents in a new poll said they would rather break a bone than have their identity stolen. The “Consumer Trust Survey: Data in the Hands of Companies and Government,” which measured consumer attitudes around data security and privacy, also found 59 percent think it is never acceptable for an organization to use or access their personal data without permission. And, just what type of organization do Americans trust most with their personal information? Not many. Banks top the list with 25 percent of consumers stating they trust them, followed by government at 13 percent. The businesses that use information the most are the least trusted: No more than 2 percent said they trusted mobile phone manufacturers, search engines, wireless providers, big corporations or social media sites.
“Personal data and who and when it’s shared with has been a hot topic of discussion and it’s an issue we take very seriously as a data science company,” said Nuno Sebastiao, CEO and co-founder Feedzai, which commissioned the research from Harris. “While consumers may not think about the complex wiring and plumbing of companies and organizations and how they wheel and deal personal data, there is an expectation that they’re using the latest technology, such as machine learning, to protect it. While trust with merchants and companies is varied from person to person, all of these organizations need to live up to the expectation by not breaking consumer trust.”