Report: Mobile Payments Garner 30% of Online Transactions in Q3 2015
Oct. 12, 2015
In the third quarter of 2015, mobile transactions accounted for more than 30 percent of all global online transactions up from 28.7 percent in Q2 of this year, according to a new report. In addition to mobile accounting for a growing overall share of online transactions, Dutch e-commerce processor Adyen’s quarterly Mobile Payment Index for the first time broke out mobile share of online transactions for popular local payment methods around the world.
For transactions that ran across its network from the beginning of July until the end of September, consumers that paid using Dutch online payment method iDEAL led all online shoppers in mobile use at 49 percent. Forty-seven percent of online purchases made with JCB cards were mobile transactions. PayPal transactions in the U.S. and U.K. were also heavily mobile, with 40 percent of all PayPal transactions being conducted on a mobile device. Interestingly, the Chinese used mobile the least: 35 percent of Alipay transactions originated on a mobile device while only 23 percent of online transactions made using China UnionPay cards were mobile purchases.
Roelant Prins, chief commerce officer for Adyen, said: “With this data demonstrating that up to half of local payment method transactions are taking place on mobile, it is clear that optimizing the payment flow for a smooth mobile checkout is crucial for businesses.”
The report also found that smartphone use continues to erode m-commerce performed on tablets. For the ninth consecutive quarter, a larger share of mobile transactions on Adyen’s network originated on smartphones (66 percent) than on tablets (34 percent).