Report: Mobile Accounts for 34% Online Transactions, Asia Driving ‘Mobile-First’ Push
Jan. 28, 2016
The share of online transactions moving from desktops and laptops to mobile continues to grow, according to a new report from Adyen. The Dutch e-commerce acquirer and processor said 34 percent of browser-based online transactions globally processed on its platform originated from mobile devices in Q4 2015, compared to 30 percent in the previous quarter. And, Asia—particularly consumers paying with JCB, UnionPay and Alipay—is driving the increase, Adyen found. More than 54 percent of online payments made on Adyen’s platform using Japan-based JCB’s cards are via m-commerce (up from 47 percent), while 44 percent of Alipay online transactions (up from 35 percent) and 31 percent of UnionPay online purchases (up from 31 percent) are mobile-based.
“Mobile payments, both in app and browser-based, are driving the growth of e-commerce, and this trend is particularly noticeable by the acceleration in mobile payments for methods such as JCB and Alipay,” said Roelant Prins, chief commerce officer for Adyen. “As mobile becomes the primary way for global shoppers to go online, and payment methods such as JCB see over half of online payments on mobile, the era of a mobile-first approach to payments is upon us.”