Report: Market Opportunities for Cash-Based Alternative Online Payments ‘Astonishing’

Nov. 1, 2010

Despite the fact that more people around the world than ever have access to the Internet, the billions of consumers globally who rely on cash encounter a gap between their online payment needs and the tools available to meet them, according to a new report from Maynard, Mass.-based consultancy Mercator Advisory Group. Spending Cash Online: Alternative Payment Channels for e-Commerce 2010 explores alternative online payment solutions in international markets that allow consumers to buy online and pay offline using cash. “Cash-based alternative online payments open the door to billions of consumers worldwide for equal access to the cost-savings, convenience and other benefits of online shopping,” Terry Xie, Director of Mercator Advisory Group’s International Advisory Service and principal analyst on the report, comments. “The market opportunities are astonishing over the long term. Those who build their brand awareness and customer loyalty in this market segment will benefit tremendously in competing for a share of the overall online payments market.” The report includes case studies of five leading cash-based alternative online payment service providers in international markets.