Report: Japanese Consumers Still Not Using Mobile Devices to Make Purchases
Aug. 13, 2015
A new report in Japan echoes what researchers have found in the U.S. While consumers are using mobile devices to browse and research more, desktop remains the preferred way to purchase. Nearly 82 percent of Japanese consumers said a desktop is their preferred way to make a digital purchase. Only 15 percent named a smartphone as their preferred device and 1.3 percent identified tablets as their favorite way to make a digital payment. Even when accounting for age, desktops are still king in Japan, the report said. Sixty-four percent of consumers aged 20-29 prefer desktops to make digital payments, with 32 percent and 4 percent naming smartphones and tablets, respectively.
Security was cited by most as their biggest fear with using mobile devices to make payments. Nearly 83 percent said privacy and security of their personal information was most important, and more than 75 percent named fraud as the biggest factor.
A recent global survey generally corroborated those numbers , but said the number of people using mobile devices to make online payments, while still small, is growing.